Michael O’Donnell of “StartupBiz.com” teaches fledgling business owners how to start a business with his video series about that very topic. O’Donnell is a very successful entrepreneur and relays far more than the mere do’s and don’ts to viewers, all of which is based on his own experience. He describes where ideas come from and how they can evolve into a new product, make an improvement on an existing one or even become a company.
How Does A Business Start?
There are a lot of benefits to viewing this video. But possibly the most important is learning what it really takes to start a business. It is not financial backing, a great personal fortune, extreme expertise, or supernatural luck. What it takes is a flash of insight and the ability to manage an uncertain outcome over a long period of time. There is more to taking an idea to market than what is taught in business school.
O’Donnell describes where no one else has, that momentary perception into a remote possibility based on a fleeting observation. He may not even be aware of how important what he describes is. Because what he tells the audience is the basis of creativity, defining where ideas come from. Watching Mr. O’Donnell not simply describe his own experiences, but give voice to the creative process is not something most people will ever have the chance to observe.
More Than A Recipe Or Recitation
Lots of “Do It Yourself” videos, podcasts and book authors do an excellent job of describing the steps to how they achieved success. But this is like simply reading a recipe for a great meal. Mr. O’Donnell is a “master chef” who tells the audience what happened inside his head during the invention of his first great success, which was iCopyright. O’Donnell is extremely generous with his audience and takes a risk even with them as they are allowed a look into his bare consciousness. Ideas for great products and companies are based on observation, openness to feedback, and the ability to listen without judgment, and then act on that feedback.
The path to the success of iCopyright started with feedback from commercial publishers who objected when their content was “pirated” onto another desktop publishing platform. The process for gaining permission to use the words and images of others was so cumbersome, that O’Donnell invented the desktop’s intellectual property compliment to publishing.
O’Donnell further advises his audience to make their ideas into what he calls a “pet project” or the minimum value proposition or ‘mvp’ to gain feedback from the marketplace on the viability and potential scalability of an idea. “Test your MVP before you take on a lot of debt, or mortgage your house,” he coaches.
About Michael O’Donnell
Michael O’Donnell is a serial entrepreneur and startup mentor with 25 years of experience. He is an early-stage company director/advisor with expertise in starting and building technology companies backed by angel investors and venture capital.
O'Donnell founded Ask-Me Multimedia (acquired by Midisoft), iCopyright.com (ongoing), StartupBiz.com (ongoing), and Leaves, Inc., among other companies. He was on the launch teams of CompuServe Sprynet, one of the first national Internet Service Providers (went public as part of CompuServe in 1996), and Design Intelligence (acquired by Microsoft).
O'Donnell is the author of two best-selling books on business planning and marketing planning, and served as Chairman of the Northwest Entrepreneurs Network in Seattle, Washington. He served as the Managing Director of the Tampa Chapter of The Founder Institute, the world’s largest accelerator of tech startup companies, and ran two programs for Startup Quest in South Florida. He recently served as the Executive Managing Director of Thesis Ventures, one of the first early-stage venture funds and company builders in the state of Florida. He currently advises startups and blogs about starting, funding and operating a startup on StartupBiz.com
In spite of his spectacular successes, O’Donnell also had what he describes as “three spectacular failures” from which he learned a great deal. “Pain is an excellent teacher,” O’Donnell said. “There is no reason for others to endure the same tough lessons I experienced. That is the reason for this video series.”